Nuts - over 200 varieties of Nuts!

June 6, 2007

To the Fans of Jericho:

Wow!

Over the past few weeks you have put forth an impressive and probably unprecedented display of passion in support of a prime time television series. You got our attention; your emails and collective voice have been heard.

As a result, CBS has ordered seven episodes of "Jericho" for mid-season next year. In success, there is the potential for more. But, for there to be more "Jericho," we will need more viewers.

A loyal and passionate community has clearly formed around the show. But that community needs to grow. It needs to grow on the CBS Television Network, as well as on the many digital platforms where we make the show available.

We will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks.

At this time, I cannot tell you the specific date or time period that "Jericho" will return to our schedule. However, in the interim, we are working on several initiatives to help introduce the show to new audiences. This includes re-broadcasting "Jericho" on CBS this summer, streaming episodes and clips from these episodes across the CBS Audience Network (online), releasing the first season DVD on September 25 and continuing the story of Jericho in the digital world until the new episodes return. We will let you know specifics when we have them so you can pass them on.

On behalf of everyone at CBS, thank you for expressing your support of "Jericho" in such an extraordinary manner. Your protest was creative, sustained and very thoughtful and respectful in tone. You made a difference.

Sincerely,

Nina Tassler
President, CBS Entertainment

P.S.    Please stop sending us nuts :-)

10:10 PM EDT, May 22

Hello Jericho lovers!

From a few orders, to a few more orders, to a few emails, to a lot more emails, we suddenly found ourselves in the middle of a campaign to support a show we had never even watched before. At first I thought you were nuts, but after interacting with a bunch of you I realized how real you were and how I could easily see myself in your place. Maybe I get excited too easily, but I was impressed with your devotion and passion and decided to fully embrace your campaign. As many of you know, we totally scrambled to pull this pooled shipping page off in a matter of hours.

Now we've shipped tons of nuts and are frankly amazed at the outpouring of support. I find myself refreshing the page all the time to see the tally grow and grow and grow....Simply amazing. It's remarkable how such a motley group of people from all over the world can pull together and say "NUTS" to CBS in unison. The Internet is such a beautiful thing.

But let me tell you the most remarkable thing about all of this- the emails I have received from you. I've experienced the whole range of emotions, from laughter to tears. Although this isn't a profitable venture for us now, I do realize the publicity has the potential to do wonders for our business. So, yes, at the end of the day we might come out ahead, but the most rewarding part of all of this is being able to connect with so many nice people. Truly amazing. And for that I am grateful to become a part of the Jericho family and to watch the show online once things settle down.

NUTS!!!

~Jeffrey and the rest of the NutsOnline Family

P.S. The nut campaign will continue. I am hoping that the audience for Jericho truly grows as people like me become intrigued. I wonder if the real trick to getting this back on the air is by watching the episodes online, where CBS can see real, hard data. Ah, just my 2 cents...