Our Story | Our Mission | Our Community | Our Environment | Our Family
 | | Poppy Sol in front of the shop in the 1930s |
In 1929, on the brink of the Depression, our father and grandfather Sol took a bold step. At the age of 22, he had already been working full time for 10 years to support his immediate family. He was ambitious though and wanted to live the American Dream and make the lives of everyone around him better. So, donning his best of suits and an assured smile on his face, Sol remarkably walked away from the bank with a loan to start his own business, the Newark Nut Company.
 | | That's my Uncle Sandy on the left and my dad on the right in about 1954. |
He began selling premium bulk nuts and dried fruit at the popular Mulberry Street open-air market. Quickly Sol developed a reputation for providing the very finest and freshest nuts available. Sol believed in choosing only the highest quality super colossal nuts from the world's best growers. He would then roast the nuts to perfection for a fresh, delicious flavor.
Now, 80 years later, my cousin David and I represent the third generation of our family business. Although much has changed, our basic philosophy has not, and we continue the family tradition of providing the same superb quality and service as in the past. Our customers, some in their 80's and 90's, still rave about the splendid quality and luscious flavor of the products that have made our company famous throughout the years. A visit to the shop today - or our new concession at Newark's Prudential Center (the Devils arena) - will make your mouth water as the aroma of the freshly roasted peanuts and corn kernels popping tempt your taste buds.
 | | That's me on the left with my cousin David on the right in about 1984. |
But if you cannot make it down to our shop or the Devils game for the savory selection, NutsOnline will come to you! At www.NutsOnline.com you can easily browse our store and choose from over 400 individual items, as well as a wide array of gift tins and trays. You can even customize a tray to your specific liking. Whether you want 1 pound or 1,000 pounds (we are direct receivers of nuts, dried fruits and seeds - buying directly from the growers, so we can also serve your wholesale needs), we will gladly accommodate any of your needs. You can order online through our secure server, over the phone, or via fax or e-mail.
We roast our nuts and pop our corn the same day we ship so they reach you deliciously fresh as if you bought them from our shop. We do it the "Old Fashioned Way." One taste and you will know the difference. My grandfather began building our reputation back in 1929, and now, 80 years later we continue to make sure that every product we sell is second to none. That's a promise. 100% satisfaction guaranteed!
If you have any questions, comments, or suggestions, feel free to contact us!
Thanks and enjoy!
-Jeffrey (third generation) along with my dad, Kenny, my uncle, Sandy, my cousin, David, and the rest of the NutsOnline Family!!
 | | Can you guess who is who? |
Through the years...
 | | Bustling Mulberry Street in the 1920's. It's amazing how people dressed back then! |
 | | Another shot of Mulberry Street in the 20's. Are those storekeepers or hitmen? |
 | | Our wholesale department was just a wee bit smaller back then as compared to now. |
 | | Poppy Sol before enlisting in the Army. When serving he handed the business over to his brother Morris to run. Unfortunately the business struggled and Morris sold off our packaging and some of our warehousing operation. |
 | | Here's our storefront in the 1970's. We would literally freeze in the winter. |
 | | Another storefront photo in the 70's. Those big brown sacks in the middle background are 100 pound burlap bags of peanuts. Fortunately we now receive these in 50 pound bags, which is much easier on the back! |
 | | In 1984 we broke ground on our new facility, 2 blocks south from our old location, but still on Mulberry Street. |
 | | The completion of our Mulberry Street Plaza in 1986. |
 | | Poppy Sol supervising the new store. |
 | | Kenny ringing up one of the first sales in the new shop. |
 | | That's my mom, my aunt, my sister, my cousin, and me (making a funny face with the balloon...hey! i'm in red, not pink!!!) at our grand opening. The governor was there along with Channel 7 News. Personally, I was more concerned with the clown than anything else. |
 | | Poppy Sol was featured in the Faces of Newark: 1666-1999 exhibit at the Newark Public Library. Over the years my grandfather came to be known as the unofficial "Mayor of Mulberry Street." He came into the shop every day up until 2 weeks before he passed away, at the age of 88. Sometimes oldtimers stop back in and ask about my grandfather, which is always a touching experience. |
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![[Delivery Van]](/images/van.gif) Order now, we'll ship Tuesday, Jan 6.
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...only took us 79 years to figure it out!
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